7 Mistakes You Must Avoid When Designing Your Physiotherapy Website
Just as our homes or offices need to be updated from time to time, the same applies to websites, and if your physiotherapy website appears outdated and is failing to generate any new clients, it might be time for it to be redesigned. However, as the experienced website designers at www.slinkywebdesign.com.au advise, it is important that you avoid some of the most common website design mistakes.
It might be that you are not personally designing your new website and have instead decided to employ someone else or a web design agency, but even so, being aware of these website design mistakes will help you to ensure that when your website is completed, it looks and functions exactly as it should.
Mistake #1 – It Loads Slowly
Nothing can cause someone to click away immediately from your website more than slow-loading pages. People want instant gratification online and so when they visit your website, whether on a desktop PC or their smartphone, it needs to load quickly. That is achieved by ensuring all the programming and coding that is used to build the website is functioning correctly, and that large files are not used for design elements such as graphics.
Mistake #2 – Poor Layout
Whilst there is no need for your website to look like a work of art, some thought, and attention has to go into how it appears for those who visit. Focussing on artistry too much, and not on appearance can lead to a layout that seems cluttered and confusing. The mantra ‘less is more’ most definitely applies when it comes to website design.
Mistake #3 – Navigation Is Difficult Or Confusing
Creating your website in such a way that makes it easy for any visitor to locate and access all the pages of your website should be a top priority. A menu bar is one way this can be achieved, and also having a ‘Home’ button on every page helps too.
Mistake #4 – Substandard Content
People will visit your website for all sorts of reasons, but they will all be expecting to find content of some kind when they do. High-quality content that engages with visitors and helps to educate, entertain, or even amuse them, is a great way to keep them on your website and to help them move towards becoming a paying client for your physiotherapy business. Poor content will do exactly the opposite.
Mistake #5 – No Reviews Or Testimonials
We are sure you have had lots of happy clients in the past, and hopefully, some have written you some glowing reviews and testimonials. You need to have these somewhere on your website so that those visiting your website and thinking of becoming your client are reassured that you will look after them.
Mistake #6 – No Contact Page
Unless your website is set up like an eCommerce site, people will not pay directly to become your clients. Instead, there will need to be further interaction and communication. This means they need a way to contact you so you should have a contact page with your details or a form they can submit with their details, so you can call them back.
Mistake #7 – No Call To Action
One of your website’s main objectives is to take visitors closer to being paying clients. To achieve this it needs to have calls to action in strategic places. These can include completing contact forms, entering their email for a free download, or completing a questionnaire.